Data Privacy Policy

Compliance with the European Union General Data Protection Regulation Directive



Who we are and what this policy covers

Activist Insight Ltd is a UK-registered business which provides financial information predominantly to businesses in the financial services industry, worldwide. We are committed as an organisation to ensuring that our collecting, processing, and storing of personal data is done so in compliance with the guidelines set forth in the European Union General Data Protection Regulation (GDPR) directive, effective May 25, 2018.

This policy describes the personal data we may collect, process, and store, the legal bases for our doing so, and the steps we have taken to ensure the privacy of individuals in the European Union and beyond.


Personal data we may collect

Personal data are defined as any information that may be used to identify an individual. We may collect, process, and store any of the following:


Job titles


Email addresses

Telephone numbers

IP addresses

Public LinkedIn profile addresses

We do not collect sensitive personal information. Credit card and banking information are not stored.


Why we collect personal data and how we use it

We may collect, process, and store personal data predominantly on the following legal bases:

Consent and contracts

Individuals are required to provide personal information to Activist Insight Ltd to receive our weekly newsletters and obtain access to our paid subscriber-only online suite of information products as trialists or full members. In doing so, they consent to Activist Insight Ltd using their personal data for the purposes of delivering the aforementioned content and ensuring compliance with the terms and conditions of our subscription agreements.

Legitimate interests

Activist Insight Ltd may use personal information to improve our products and services for the benefit of existing, previous, and prospective subscribers.

Activist Insight Ltd may provide through its subscriber-only online suite of information products the publicly available business contact information of professional investors, advisors, directors, and corporate executives. In providing this information, Activist Insight Ltd expects that the information is used by our subscribers for informational purposes and any subsequent contact between our professional subscriber base and professional business contacts would be deemed appropriate and potentially beneficial to both parties. The provision of this personal information is a valuable facet of our service and ensures Activist Insight Ltd remains competitive with other leading financial information providers.

Activist Insight Ltd may collect, process, and store personal information for the purposes of the business-to-business marketing of our products and services, where deemed relevant to the recipient, provided the recipient has not previously opted out of receiving such communication. We may also market our products and services, where deemed relevant to the recipient, to those consumers who have opted in to receive such communication.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission to do so, or are required by law to do so.


Accountability & Governance

Employees of Activist Insight Ltd have access only to the amount and type of personal information required for the completion of their job responsibilities, and no more.

Managing Director Kerry Pogue is Activist Insight Ltd’s acting Data Protection Officer (DPO) and all members of the Activist Insight Ltd management team have been made aware of our responsibilities as a data processor.

Personal data protection is a key consideration for all processes undertaken by Activist Insight Ltd and data minimisation and pseudonymisation are used where possible to maximise privacy. Personal data are stored only for as long as is necessary to reasonably process them in line with the above rationale. Data are regularly checked to ensure accuracy.


Individual Rights

Right to be informed

Individuals have the right to be informed about the collection and use of their personal data.

Activist Insight Ltd will regularly review, and where necessary, update its privacy information, to ensure compliance with GDPR.

Right of access

Individuals have the right to access their personal data (subject access). Individuals can make a subject access request verbally or in writing. Activist Insight Ltd has one calendar month to respond to such requests. No fee will apply to deal with a request in most circumstances.

Individuals have the right to obtain from Activist Insight Ltd (a) confirmation that we are processing their personal data; (b) a copy of their personal data; and (c) other supplementary information.

Right to rectification

Individuals have the right to have inaccurate personal data rectified or completed if incomplete.

An individual can make a request for rectification verbally or in writing. Activist Insight Ltd has one calendar month to respond to such requests.

Right to erasure

Individuals may have the right to have personal data erased. Individuals can make a request for erasure verbally or in writing. Activist Insight Ltd has one calendar month to respond to such requests.

This right is not absolute and applies only in certain circumstances.

Right to restrict processing

Individuals have the right to request the restriction or suppression of their personal data. An individual can make a request for restriction verbally or in writing. Activist Insight Ltd has one calendar month to respond to such requests.

This is not an absolute right and applies only in certain circumstances.

Right to data portability

The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability.

The right to data portability applies only when the lawful basis for processing this information is consent or for the performance of a contract, and the processing is carried out by automated means, and may include history of website usage or search activities, and traffic and location data.

Right to object

Individuals have the right to object to the processing of their personal data in certain circumstances.

An individual can make an objection verbally or in writing. Activist Insight Ltd has one calendar month to respond to an objection.

The right to object applies only in certain circumstances. Individuals have an absolute right to stop their data being used for direct marketing.

Rights related to automatic decision making, including profiling

Activist Insight Ltd may only conduct automatic decision making where the decision is (a) necessary for the entry into or performance of a contract, (b) authorised by Union or Member state law applicable to the controller, or (c) based on the individual’s explicit consent.


Data Security and Breaches

Activist Insight Ltd has taken several precautions in order the minimise the possibility of data breaches. Including, but not restricted to: Virtual Private Network access, identifiable logins and encryption available at all levels.

Subscriber passwords are encrypted between server and browser and not available to any of our staff, while our internal administrative system exhibits variable user permission levels to ensure personal data are visible only to those employees who require the information for the completion of their job responsibilities. The administrative system exhibits a lockout system which locks the user account defined by the username until a logged-in administrative superuser unlocks the account manually.

Both Activist Insight Ltd’s administrative system and www.activistinsight.com are SSL-encrypted

Activist Insight Ltd reviews the flow of data out of its database and logs users who access its server.

In the unlikely event of a data breach, Activist Insight Ltd would promptly notify all relevant authorities.


Links to Other Websites

Our website may contain links to other websites of relevance or interest. However, once you have used these links to leave our site, you should note that we do not have any control over that website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are therefore not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



How we use cookies

Cookies are small text files which a website may place on a computer or mobile device when the site or page is first visited. The cookie helps the website, or another website, to recognize a device the next time it visits. Web beacons or other similar files can also do the same thing. We use the term ‘cookies’ in this policy to refer to all files that collect information in this way. Cookies serve many functions. For example, they can help us to remember a subscriber’s username and preferences, analyse how well our website is performing, and even allow us to recommend content we believe will be most relevant to our visitors and subscribers. Certain cookies contain personal information – for example, if a subscriber selects ‘remember me’ when logging in, a cookie will store their username. Most cookies won’t collect information that identifies a visitor and will instead collect more general information such as how visitors arrive at and use our websites, or a visitor’s general location.

Types of cookies used by Activist Insight Ltd

Activist Insight Ltd uses cookies in three different ways:

  1. Operational Cookies

Some cookies are essential for the operation of our website. For example, some cookies allow us to identify subscribers and ensure they can access our subscription-only pages. If a subscriber opts to disable these cookies, the user will not be able to access all the content that a subscription entitles them to.

  1. Performance Cookies

We utilize cookies to analyse how visitors use our website and to monitor website performance. This allows us to provide a high-quality experience by customising our offering and quickly identifying and fixing any issues that may arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to our subscribers based on their usage of our website.

  1. Functionality Cookies

We use functionality cookies to allow us to remember our subscribers’ preferences. For example, cookies save them the trouble of typing in their usernames every time they access the site, and recall their customization preferences, such as which regional edition of the website they want to see when they log in.


How you can control and delete cookies

Cookies help you get the most out of our website. You can however set up your browser to delete or refuse some or all of them, or to notify you when you are sent a cookie and therefore choose whether or not to accept it. You may also delete or refuse, some or all of the cookies, on our website at anytime.

Please remember, if you do delete some or all your cookies, some features on our website, such as remembering your username or downloading a report, may not work and your experience on our website may be affected. Unless you’ve adjusted your browser settings so that they’ll delete or refuse cookies, cookies will be issued or reissued when you log on to our website. If you do decide to delete or refuse cookies but subsequently decide that you would in fact like to allow cookies, you should adjust your browser settings and continue using our website. Cookies will then be sent to and from our website.

If your computer is shared with others, you should either set your browser to refuse cookies before accessing our website or clear cookies stored by the browser every time you close your browser to avoid your email address or other details being displayed in the log on field to a subsequent user of our website.

For your convenience we’ve provided links to the cookie management page for the most popular web browsers:

Internet Explorer

More information about cookies

For more information on how businesses use cookies and how to manage cookies you can visit the following third party websites:


Do we track whether recipients open our emails?

Our emails may contain a single, campaign-unique ‘web beacon pixel’ to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email. We may use this information for purposes including determining which of our emails are more interesting to recipients, and to query whether recipients who do not open our emails wish to continue receiving them. The pixel will be deleted when the recipient deletes the email. If recipients of our emails do not wish the pixel to be downloaded to their devices, they should request to receive emails from us in plain text rather than HTML.

More information

More detail on cookies is available at www.aboutcookies.org.